Digital Marketing Project Manager
GUT is an award-winning global creative network powered by Globant. We bring together creativity, technology, and AI to shape the future of marketing, partnering with leading global brands to create ideas that move people and drive business growth. With a diverse and passionate team across multiple countries, we’re redefining how creativity and innovation work together to transform the industry, one brave idea at a time.
We are looking for a Digital Marketing Project Manager with a strong analytical mindset to work with one of our key clients in the banking sector, supporting their Commercial Marketing team in Barcelona.
Your mission will be to act as the strategic bridge between the bank and the execution teams (agencies, channel specialists, and analysts). Beyond managing projects, you will be responsible for defining the right audiences, identifying the best ways to reach them, and optimizing Paid Media investments to maximize the return of the bank’s financial products
What will you do with us?
1. Strategic Project Management
Lead the activation of the commercial marketing service, coordinating multidisciplinary teams (creative, analytics, and channel specialists).
Ensure that every campaign is aligned with client’s business objectives.
Oversee timelines, deliverables, and ensure operational excellence throughout all project phases.
2. Audience Analysis & Data-Driven Insights
Segment audiences based on behavior, financial profile, and customer lifecycle.
Use Paid Media and analytics tools to estimate audience volumes and uncover market opportunities.Identify priority target audiences for each specific banking product.
3. Channel Strategy & Digital Activation
Design end-to-end digital strategies across Branding and Performance environments.
Define the optimal channel mix for each campaign and collaborate with channel teams to ensure flawless execution.
Ensure full campaign traceability to measure real ROI.
4. Optimization & Stakeholder Management
Manage the direct relationship with the agency, including briefing creation, reviewing creative proposals, and approving final materials.
Continuously optimize Paid Media campaigns with a strong focus on performance and results.
Present performance reports and strategic initiatives to the bank’s product owners.
Who are we looking for? (Requirements)
Experience
At least 3 years of experience in digital project management, preferably in an agency environment or working with clients in services or financial sectors.
Analytical Mindset
Proven experience working with audience segmentation and digital analytics tools.
Paid Media Expertise
Strong knowledge of digital advertising ecosystems and performance optimization.
Communication Skills
Ability to manage senior internal stakeholders and coordinate external teams.
Organization
Highly organized profile with the ability to manage multiple projects and timelines simultaneously.
This job can be filled in Barcelona, Spain #LI-Hybrid.
We may use AI and machine learning technologies in our recruitment process. Globant is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law. Globant is also committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.
Final compensation offered is based on multiple factors such as the specific role, hiring location, as well as individual skills, experience, and qualifications. In addition to competitive salaries, we offer a comprehensive benefits package. Learn more about life at Globant here: Globant Experience Guide.