Martech/Adobe Studio CX Director
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We are looking for a CX Director to lead our Customer Experience area within the Adobe Studio EMEA, based in Madrid with responsibility across Europe and the Middle East. This is a key executive role, responsible for defining, scaling, and leading our CX capabilities, managing a team of approximately 60 professionals specialized in Customer Experience solutions within the Adobe ecosystem. The role will report directly to the Martech / Adobe Studio Lead EMEA and will play a fundamental role not only in delivery, but also in defining the vision, positioning, and growth of the practice in the market.
This role is designed for a leader who wants to build and scale a CX practice in EMEA, not simply manage an existing one.
What You Will Do
CX Leadership (EMEA)
- Lead and grow the Customer Experience area of Adobe Studio in EMEA
- Manage and scale a team of ~60 professionals
- Define the vision, structure, and evolution of the practice
- Develop the different CX verticals:
- Data (CDP, Analytics, CJA)
- Journey Orchestration (AJO, Marketo, Campaign)
- CX Optimization (Adobe Target, Target Premium)
- Content Supply Chain (Workfront, Firefly, Gen Studio)
Hyperpersonalization & Agentic Future
- Lead the definition of hyperpersonalization strategies at scale
- Drive the use of advanced Adobe capabilities in:
- Real-time CDP
- Journey orchestration
- Decisioning and experimentation
- Explore and apply Adobe’s new agentic and AI-driven capabilities
- Position the team as a reference in next-generation experience orchestration
Go-To-Market & Business Development
- Work directly with the Go-To-Market area of Adobe Studio to:
- Define differentiated offerings, frameworks, and approaches
- Build value propositions for Tier 1 clients
- Actively participate in:
- Large commercial opportunities
- Strategic RFPs
- Executive presentations
- Contribute to pipeline generation and revenue
Client Relationship & Brand Positioning
- Build relationships with key clients (Tier 1)
- Act as a strategic advisor at the C-level
- Represent Adobe Studio in the market
- Build brand and positioning around CX, Adobe, and hyperpersonalization
Experience Strategy & Orchestration
- Design and lead end-to-end Customer Experience strategies
- Define Next Best Conversation models
- Translate business needs into data-driven experience solutions
- Drive measurable impact on conversion, engagement, and revenue
Content Demand Definition
- Define content needs based on customer journeys and personalization
- Promote the use of modular, dynamic, and scalable content
- Align content strategy with Content Supply Chain teams
What We Are Looking For
- 12+ years of experience in Customer Experience, Martech, or Digital Strategy
- Experience leading large teams (30–100+ people)
- Experience in consulting or large-scale transformation programs
- Experience working with clients and stakeholders at the executive leve.
Key Requirement – Adobe Ecosystem
This role requires strong expertise in the Adobe ecosystem, both functionally and conceptually.
Proven experience working with Adobe CX platforms is essential, including:
- Adobe Experience Platform (RTCDP)
- Adobe Journey Optimizer (AJO)
- Adobe Customer Journey Analytics (CJA)
- Adobe Target (including Target Premium)
- Adobe Campaign / Marketo
- Workfront, Firefly, and Content Supply Chain capabilities
This is not a hands-on technical implementation role, but it does require the ability to:
- Deeply understand platform capabilities
- Design end-to-end solutions
- Lead teams specialized in implementation and operations
Key Capabilities
- Customer Experience Strategy
- Hyperpersonalization
- Journey orchestration
- Data-driven marketing
- Go-To-Market and commercial mindset
- Team leadership and scaling
- Strategic thinking + execution
What Success Looks Like in This Role
- Growth and maturity of the CX area in EMEA
- Positioning of Adobe Studio as a CX leader
- Pipeline generation and contribution to revenue
- Adoption of advanced personalization capabilities
- High-performing and scalable team
Why Join
- Lead one of the most relevant Adobe practices globally (700+ specialists)
- Work with Tier 1 clients and large-scale transformation programs
- Shape the future of hyperpersonalization and agentic experience
- Be part of a high-growth, high-impact environment
This job can be filled in Madrid #LI-Hybrid .
We may use AI and machine learning technologies in our recruitment process. Globant is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law. Globant is also committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.