Content Supply Chain Analyst (Process & AI Driven)
GUT Network is Globant’s creative, digital marketing, advertising, and media studio. We combine creativity, data, and technology to orchestrate AI-powered marketing strategies that drive real business impact for our clients.
We are looking for a Content Supply Chain Analyst to design, analyze, and optimize the end- to-end content supply chain, ensuring content is planned, produced, reviewed, approved, and delivered efficiently at scale. This role focuses on process definition, workflow optimization, and AI-enabled scalability, bridging content, marketing, creative, technology, and data teams. The ideal candidate is highly process-oriented, analytical, and experienced in applying automation and AI to improve content operations.
Key Responsibilities
Content Supply Chain & Process Design
• Analyze and map the end-to-end content supply chain (briefing, creation, review, approval, localization, activation, and reuse).
• Define standardized, scalable content workflows across channels, regions, and teams.
• Identify bottlenecks, inefficiencies, and manual dependencies in content operations.
• Establish governance models, SLAs, and operating principles for content delivery. Workflow Optimization & Scalability
• Design process frameworks to support high-volume, multi-channel content production.
• Ensure content workflows are modular, reusable, and scalable.
• Align content processes with business priorities, campaign planning, and activation timelines.
• Support cross-functional alignment between marketing, creative, legal, compliance, and media teams.
AI & Automation Applied to Content Operations
• Identify and implement AI use cases across the content supply chain (e.g. briefing automation, content variation, tagging, quality checks).
• Apply AI to enable content personalization, versioning, and reuse at scale.
• Collaborate with technology teams to integrate AI-driven solutions into existing workflows.
• Ensure responsible and governed use of AI within content processes.
Data, Reporting & Performance Analysis
• Define and track KPIs related to content throughput, cycle time, rework rates, SLA compliance, and cost efficiency.
• Build dashboards and analytical views to provide visibility into content operations performance.
• Use data insights to continuously optimize workflows and improve scalability.
Change Management & Enablement
• Act as a connector between business, creative, and technology stakeholders.
• Support adoption of new processes, tools, and AI capabilities through documentation and training.
• Drive a process-first and continuous improvement mindset across content teams.
Required Skills & Competencies
Core Skills
• Strong experience in content operations, content supply chain, or marketing operations.
• Process-oriented mindset with proven ability to design and optimize workflows.
• Experience defining content workflows and operating models.
• Strong analytical skills with the ability to turn data into actionable insights.
AI & Technology Skills
• Experience applying AI to operational processes, preferably in content or marketing contexts.
• Understanding of AI-driven use cases such as content generation, variation, tagging, and
quality control.
• Familiarity with automation and workflow tools (e.g. work management platforms, DAM, CMS).
• Understanding of system integrations and data flows.
Soft Skills
• Structured and methodical approach to problem-solving.
• Strong communication and stakeholder management skills.
• Ability to work across creative, marketing, legal, and technology teams.
• Documentation-driven and detail-oriented mindset.
• Proactive, improvement-focused attitude.
Nice to Have
• Experience with enterprise content ecosystems (DAM, CMS, work management
platforms).
• Knowledge of Adobe ecosystem or similar martech stacks.
• Experience in large-scale, multi-market content environments.
• Background in consulting, operations, or transformation programs.
This job can be filled in Madrid #LI-Hybrid.
Create with us digital products that people love. We will bring businesses and consumers together through AI technology and creativity, driving digital transformation to impact the world positively.
We may use AI and machine learning technologies in our recruitment process. Globant is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law. Globant is also committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.