Sr Marketing Automation Strategist

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Date: Apr 25, 2024

Location: Caba, Buenos Aires, AR

Company: sistemasgl

We are a digitally native technology services company where innovation, design and engineering meet scale. We use some of the latest technologies in the digital and cognitive field to empower organizations in every aspect.

 

Right now, we are looking for Marketing Automation Technician to join at Globant!

 

This profile will detect the current paint points, define the goals and KPI’s, the multichannel or omnichannel strategy, and create the roadmap.

 

You will get the chance to:

  • Work with professionals who have created some of the most revolutionary solutions in their fields.
  • Make an impact. Work in large-scale projects globally.
  • Develop your career in our Studios.
  • Develop your career within an industry or multiple industries.
  • Work in the city you want, and be nourished by cultural exchanges.
  • Be empowered to choose your career path: we have more than 600 simultaneous projects, so you can choose where and how to work.
  • Be part of an agile pod. Driven by a culture of self-regulated teamwork, each team -or POD- works directly with our customers with a full maturity path that evolves as they increase speed, quality and autonomy.
  • Understand current pain points.
  • Audit the current Marketing Automation Platform
  • Analyze MA product chosen for integration with CRM or other systems
  • Analyze the current Marketing Funnel and detect improvements
  • Audit the current Marketing Automation Strategy
  • Define business (short + long term) goals and KPI to be measured
  • Define the road map
  • Customer journey workflow planning with engagement touch points
  • Define the Multi-channel or Omni-channel strategy.

 

What will help you succeed:

  • Believe and love what you do.
  • Build bridges & open doors.
  • Enjoy solving problems.
  • Being capable of taking a step back to look at a bigger picture.
  • Intermediate or upper English skills.
  • +4 years of experience creating strategies for Digital Marketing using Marketing Automation tools.
  • Wide knowledge of Digital Marketing strategies definition for B2C and B2B industries
  • Understanding of the Marketing Automation process
  • Einstein
  • Experience working with a least one of the main Marketing Automation tools of the market
  • Ability to detect and define users journeys/flows
  • Knowledge in email, SMS, push notifications marketing best practices campaigns, compliance guidelines, and spam laws
  • Ability to measure the strategy execution by establishing and tracking KPI’s
  • Strategic thinking
  • Fluent written and spoken English (Advanced Level)
  • Ability to manage time, self-motivate, and deliver projects on time
  • Multitasking and organizational skills
  • Self motivator with strong communication skills
  • Ability to interact with clients & lead meetings, proposals

 

At Globant we believe that an inclusive culture and a diverse environment makes us stronger. We encourage people to have an inclusive spirit as our global footprint expands. We seek to generate a place of inspiration and growth for everyone. A safe space, based on equity as a value, where everyone's careers can be promoted and developed in the same way. There is no innovation without diversity and there is no improvement without plurality.

 

This job can be filled from anywhere #LI-Remote in Argentina.

 

Are you ready?


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